Mengisi Lean Canvas # 2 (Unique Value Proposition and Solution) Mengisi Lean Canvas # 3 (Channels) Segment 3 : Study Case, Gojek 1st MVP and Recap; Segment 4
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Design Thinking Part2: How we build digital strategy roadmaps using Value Proposition Design in a slightly unorthodox way. The goal is to create an actionable digital strategy roadmap and project plans, even for solopreneurs and small business owners. Benefits include better web design and site content, SEO and link building approaches, better engagement for blog and social media posts as well
Gojek was started in 2010 by HBS alumnus Nadiem Makarim as a platform for two-wheeled motorbike taxis (Indonesian “Ojek”), which were common for many years. While the service operated as a phone line for the first years, it launched its app in 2015. Following the app launch, the service exploded in popularity within the country.
Here’s a step-by-step guide on how to use the Value Proposition Canvas Template: 1. Persona. Before creating any value proposition, you need to have a clear understanding of your target audience. Start by creating a fictional character, or persona, that represents your ideal customer. Give your persona a name and describe their demographics
The business model canvas (BMC) is a popular tool for designing and testing your startup idea. It helps you map out the key elements of your value proposition, customer segments, channels, revenue
Nah, agar tersampaikan dengan baik, terdapat 4 komponen dalam menyampaikan value proposition. Keempat komponen tersebut terdiri dari headline, sub-headline, CTA, dan juga gambar. Agar Anda lebih mudah memahami, simak penjelasan dibawah ini. Headline, tunjukkan layanan utama atau produk utama dari bisnis Anda.
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value proposition canvas gojek