Gojek was started in 2010 by HBS alumnus Nadiem Makarim as a platform for two-wheeled motorbike taxis (Indonesian “Ojek”), which were common for many years. While the service operated as a phone line for the first years, it launched its app in 2015. Following the app launch, the service exploded in popularity within the country.Here’s a step-by-step guide on how to use the Value Proposition Canvas Template: 1. Persona. Before creating any value proposition, you need to have a clear understanding of your target audience. Start by creating a fictional character, or persona, that represents your ideal customer. Give your persona a name and describe their demographics
Nah, agar tersampaikan dengan baik, terdapat 4 komponen dalam menyampaikan value proposition. Keempat komponen tersebut terdiri dari headline, sub-headline, CTA, dan juga gambar. Agar Anda lebih mudah memahami, simak penjelasan dibawah ini. Headline, tunjukkan layanan utama atau produk utama dari bisnis Anda.
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